What if… we could use creativity and design thinking to help people connect more deeply to each other, collaboratively solve problems and envision a different, more compassionate future?
My mission is to empower you to use human-centred design to effectively identify and solve human problems, create products and services that improve people’s lives and build better, healthier communities.
I am a professional human-centred experience designer and innovation coach with over 25 years experience. I create inspiring programs and provide the tools, mindsets and disciplines to help people think differently.
Services
Introduction to HCD and design thinking workshops
DIY self-paced HCD and design thinking programs for problem solving
Innovation workshops and incubator programs
Team building and culture workshops
Strategic and operational planning workshops
Innovation and creative coaching
The process
The double-diamond is a design thinking framework that underpins the human-centre design process
1.
Empathise
Immersion into the world of the people we are delivering products or services to, to understand their experience, needs and expectations through research.
2.
Define
Making sense of our research findings to define who we are designing for, identify the right problems to solve and determine what actions we need to take.
3.
Ideate
Generating ideas to solve the problems in a way that benefits people and the business, addresses needs and delivers desirable outcomes.
4.
Prototype and Test
De-risking the development process by creating low-fidelity prototypes and testing concepts with people to validate assumptions and evaluate desirability and viability.
My work
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Fostering a dual culture of customer centricity and design
During my 4 years at icare, I was instrumental in actively changing the narrative and culture around HCD and customer-centricity and empowering people across the business with the disciplines, tools and mindsets to put the customer at the centre of problem identification and solution delivery.
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Standing up a CX Capability and HCD practice at icare
Empowering all icare staff with the disciplines, mindsets and practices to be customer-centric and utilise a human-centred approach to decision making and problem solving, now and into the future
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Developing and running a HCD innovation incubator for Transport for NSW (TfNSW)
Build Design Thinking and HCD capability for staff across the TfNSW cluster, drive a culture shift from product-centric to human-centric problem solving, break down silos and improve cross-functional, cross-agency collaboration, prove the value of HCD by delivering innovative customer-centric solutions to identified problems.
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Uplifting Complaints operations and customer experience at icare
Ensuring a consistent, fair and accessible complaints experience across icare. Changing the culture from Complaints being seen as a problem to being an opportunity to learn and communicate better.
About Bea
I truly believe that creativity is the heart of building healthy communities, change making and human wellbeing. I believe that everyone is creative and I love connecting people to their creativity.
I’m an experience designer, facilitator, educator, multi-disciplinary artist, musician and storyteller on a mission to live a big, juicy, creative life. I use art and creativity to emphasize the importance of play and experimentation in a serious world.
Now, more than ever, the world needs creatives, makers, thinkers and artists.
“The best I have worked with. Bea could have written the book on CX. Combine that powerhouse of knowledge with her ability to foster inclusive creativity, Bea is able to lead teams and workshops that activate everyone in the organisation to design a better world.”
— Georgina Carberry, Co-Founder: Head of Brand & CX at ZERO
Bea Pierce Design 