-
Fostering a dual culture of customer centricity and design
During my 4 years at icare, I was instrumental in actively changing the narrative and culture around HCD and customer-centricity and empowering people across the business with the disciplines, tools and mindsets to put the customer at the centre of problem identification and solution delivery.
-
How do you know if you’re designing ‘the right thing’?
Designing ‘the right thing’ is a commonly heard term around our industry. And it’s important to know we are doing this in order to ensure clients are not wasting their time and money. But how do we know if we’re designing the ‘right thing’? In this article, I share some of the ideas and techniques…
-
Blast from the past
I thought it might be fun to do a bit of time traveling and go back to the 90’s, to see what kinds of things I was doing as a young, punk designer.
Bea Pierce Design 