Tag: HCD
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Fostering a dual culture of customer centricity and design
During my 4 years at icare, I was instrumental in actively changing the narrative and culture around HCD and customer-centricity and empowering people across the business with the disciplines, tools and mindsets to put the customer at the centre of problem identification and solution delivery.
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Standing up a CX Capability and HCD practice at icare
Empowering all icare staff with the disciplines, mindsets and practices to be customer-centric and utilise a human-centred approach to decision making and problem solving, now and into the future
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Developing and running a HCD innovation incubator for Transport for NSW (TfNSW)
Build Design Thinking and HCD capability for staff across the TfNSW cluster, drive a culture shift from product-centric to human-centric problem solving, break down silos and improve cross-functional, cross-agency collaboration, prove the value of HCD by delivering innovative customer-centric solutions to identified problems.
Bea Pierce Design 
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